Producer/Engineer/Mixer Dale Penner is the driving force behind Paradise Alley Productions, a combination production/artist development. Countless projects have benefited from Penner's production, including; Nickelback's The State (Roadrunner) certified gold in America, platinum in Canada and scored 2 Billboard Top Ten singles with "Leader of Men" and "Breathe".  Dale received the "Producer of the Year" award at the West Coast Music Awards for his work on Holly McNarland's (Universal) platinum selling Stuff sopohmore release.  Penner's other production credits include; The Matthew Good Band, Econoline Crush and Montreal based Jonas - who's Penner produced debut has been certified gold and was nominted for "rock album of the year" at the 2006 Juno Awards.

Recently, Dale has been busy recording a  number of Ontario based artists including the Joys, Brad James, and 40 Sons as well as NYC based Starcode, Winnipeg's Maximum Sixty, Alexander McCowan and is presently recording Take Me to the Pilot, and Austrailian based Bedford.

Paradise Alley Productions also includes the cutting edge viral marketing comapany Severe North Music who has helped develop online fan bases for several artists from around North America.