Producer/Engineer Dale Penner is the driving force behind Paradise Alley Productions, a combination production/artist development concept. Detroit based SHRAM and Winnipeg's Katelyn Dawn have both recently recorded at Loadside Studios. Other recent production projects include LA based Palmerston and Be'la.  Palmerston has been added to the NASCAR 2008 EA video game including the feature track on the trailer. Watch for SHRAM on tour with The Dreaming.

Countless other projects have benefited from Penner's production, including; Nickelback's The State (Roadrunner) certified gold in America, platinum in Canada and scored 2 Billboard Top Ten singles with Leader of Men and Breathe.  Dale received the "Producer of the Year" award at the West Coast Music Awards for his work on Holly McNarland's (Universal) platinum selling "Stuff" CD.  Penner's other production credits include The Matthew Good Band, Econoline Crush as well as Montreal based Jonas’  who's Penner produced debut has been certified “gold” and was nominted for "rock album of the year" at the 2006 Junos.

Still in development, Severe North Music and Severe North Marketing, will bring cutting edge marketing and distribution opportunities.  Stay Tuned!