Producer/Engineer/Mixer Dale Penner is the driving force behind Paradise Alley Productions, a combination production/artist development. Countless projects have benefited from Penner's production, including; Nickelback's The State (Roadrunner) certified gold in America, platinum in Canada and scored 2 Billboard Top Ten singles with Leader of Men and Breathe.  Dale received the "Producer of the Year" award at the West Coast Music Awards for his work on Holly McNarland's (Universal) platinum selling "Stuff" CD.  Penner's other production credits include The Matthew Good Band, Econoline Crush as well as Montreal based Jonas’  who's Penner produced debut has been certified “gold” and was nominted for "rock album of the year" at the 2006 Junos.

Recently, Dale has been busy recording a  number of Ontario based artists including the Joys, Brad James, and 40 Sons and also NYC based Starcode, Winnipegs  Maximum Sixty and  Alexander McCowan and is presently recording Take Me to the Pilot, and Austrailian based Bedford.

Dale will be exapnding his studio and moving to his new location, on February 1, 2010.

Severe North Music provides cutting edge viral marketing.